Instagram has become the art world’s favorite social media platform, with 63% of survey respondents choosing it as their preferred channel for art-related purposes (up from 57% in 2017 and 48% in 2016). Although still popular, the prominence of Facebook has diminished, with only 38% of respondents citing it as their preferred social media platform (down from 49% in 2017).
So what is it that makes Instagram so popular?
The simplicity and the visual nature of Instagram is ideally suited to the art world, which combined with its mobile functionality makes it the ideal app for the art world on the move. Although many apps in the art world have been created specifically with the art world in mind, the power of Instagram is that it wasn’t, and with close to 1 billion users, there is no doubt that it is becoming a very important tool for the art industry in reaching consumers beyond the existing art market.
According to Hiscox 2018 Report: