Social Media Trends - According to the Hiscox 2018 Report

Social Media Trends - According to the Hiscox 2018 Report

Instagram has become the art world’s favorite social media platform, with 63% of survey respondents choosing it as their preferred channel for art-related purposes (up from 57% in 2017 and 48% in 2016). Although still popular, the prominence of Facebook has diminished, with only 38% of respondents citing it as their preferred social media platform (down from 49% in 2017).

So what is it that makes Instagram so popular?

The simplicity and the visual nature of Instagram is ideally suited to the art world, which combined with its mobile functionality makes it the ideal app for the art world on the move. Although many apps in the art world have been created specifically with the art world in mind, the power of Instagram is that it wasn’t, and with close to 1 billion users, there is no doubt that it is becoming a very important tool for the art industry in reaching consumers beyond the existing art market.

According to Hiscox 2018 Report:

  • 79% of art buyers under 35 years old use Instagram for discovering new artists.
  • 82% of art buyers under 35 use Instagram to follow and keep up-to-date with artists they are already familiar with.
  • 32% of art buyers said that social media had an increasing impact on their decision to buy art (this was up from 29% in 2017).
  • 91% of the galleries surveyed said they actively use social media. Once again, the most popular social media platform amongst galleries is Instagram, with 62% saying so.
Posted on 09/23/2018 by Recent Articles 0 809

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